An elegant timepiece steeped in classic British design heritage, this vintage Rotary wristwatch features a beautifully preserved rectangular gold-tone case paired with a refined white dial and polished Roman numeral hour markers. The minimalist two-hand layout keeps the look timeless, while the gently stepped case frame adds an understated depth and sophistication.
The integrated bracelet design offers a visually seamless transition from dial to strap, showcasing a striking gold-plated stainless steel bracelet with art deco-inspired relief patterns. The bracelet closes with a foldover clasp stamped with the Rotary emblem – a signature mark of its authenticity and craftsmanship.
The back of the watch is engraved with the Rotary insignia and detailed specifications, indicating model reference 10668, battery type UC-379, and serial number PO01436.
 
Specifications:
Brand: Rotary
Case Shape: Rectangular
Case Finish: Polished gold-tone
Dial: White with Roman numeral indices
Movement: Quartz (battery-powered)
Bracelet Material: Two-tone stainless steel (gold-tone outer, silver inner links)
Closure: Foldover clasp with safety lock
Inner Dimensions: 6 cm x 5 cm (fits wrist sizes 15–18 cm)
(Adjustments can be made upon request post-purchase for a custom fit)
Condition: Vintage; excellent condition with minor signs of wear consistent with age, including surface scuffs on the clasp and bracelet interior
 
About the Brand – ROTARY (Est. 1895):
Founded in La Chaux-de-Fonds, Switzerland in 1895 and now based in London, Rotary has earned a stellar reputation for blending the finest elements of Swiss watchmaking precision with British elegance. With a history spanning over a century, Rotary became the official watch supplier for the British Army during WWII and has since remained a household name in heritage timepieces.
Renowned for its timeless styles, accessible luxury, and reliable engineering, Rotary watches are now considered collectible classics, especially models from the late 20th century with traditional dial layouts and unique case shapes. The brand's enduring appeal lies in its craftsmanship, reliability, and commitment to design that transcends trends.
 
Why This Is a Collectible Piece:
Signature Rotary Design: The refined rectangular case and Roman numeral dial reflect a design era where elegance and clarity were paramount.
Historical Value: Rotary's storied past and reputation as a supplier to the British military adds historical depth.
Versatile Elegance: The gold-and-white palette makes it an easy pairing with both vintage and modern ensembles.
Adjustable Fit: Its inner dimensions make it perfect for petite to medium wrists, with the option for sizing upon request.
Functional & Fashionable: A balance of aesthetic and everyday utility, perfect for collectors and vintage style lovers alike.
 
- 1990s
- ROTARY (signed at the dial, at the back, at the clasp) - Model no: 10668, battery type UC-379, and serial number PO01436.
- Fully working condition
- Battery operated (new battery added)
- Gold plated stainless steel
- Excellent vintage condition. Please see  close up videos for quality assurance.  
- Measures: 5cm x 6cm (inner dimensions) (fits wrist sizes  small to medium: 15–18 cm) (Adjustments can be made upon request post-purchase for a custom fit)
- Sourced from a vintage fair in London, UK